The person behind the purpose
Adeyemo
Akintunde Nifemi.
I am a healthcare management consultant with over a decade of experience. My work is driven by a passion for people’s health, dignity and wellbeing.
The promise behind my work
For my mother.
For the people we care for.
A personal story of love, loss and the promise that continues to guide my work.
The promise I made to my mother.
A story of love, loss and the people at the heart of my work.
A 90-second animated story with optional continuous background music. Press play when you are ready. Download the story video.
Read the story
Just a few months after completing my national service in Nigeria, I lost my mother. Losing her changed my life.
I believe her death could have been prevented. The failures in her care, which I experienced as negligence, made the grief even harder to bear.
At her burial, I made her a promise: I would contribute to a better healthcare system in Nigeria and do everything within my reach to help spare other families the heartbreak we had experienced. That promise still drives me.
Every patient is someone’s mother, father, sister, brother or child. They may be someone’s breadwinner, someone’s forever, someone whose life means everything to the people who love them.
A hospital record may carry a number, but it represents a person with a life, a story and people who love them. I see people who deserve to be heard, treated with dignity and given quality care.
I cannot change what happened to my mother. I can carry my love for her into my work and honour her memory by contributing to the wellbeing of others.
This is the promise behind my purpose: to keep people at the centre of my work, to care deeply and to keep working towards a healthcare system that protects the lives entrusted to it.
— Adeyemo Akintunde Nifemi
My mission in healthcare
A stronger start.
A more caring system.
I am committed to being a change agent in Nigeria’s healthcare system. My mission is to help develop a practical, sustainable model for delivering quality-assured care consistently across the nation.
Maternal and child health is at the heart of that mission. I want families to receive the preparation, support and skilled care they need before and during pregnancy, through childbirth and as they care for their babies. Mothers and children deserve to feel supported at every stage.
Too many families face pregnancy and delivery without enough guidance, reliable services or access to skilled midwives and doctors. My work is focused on helping to close those gaps, strengthen readiness for childbirth and make compassionate, timely care more accessible to the average Nigerian.
My goal is to help reduce preventable complications, identify health concerns as early as possible and improve access to care for mothers and babies, including those affected by congenital conditions. Every child deserves the strongest possible start in life, and every family deserves to feel supported along the way.
My work and values
My purpose begins with people: mothers preparing for a new life, families finding their way through healthcare, and communities hoping for care closer to home.
I want the organisations I build to show compassion in their decisions, in the way they listen and in how they respond to people’s needs. Compassion gives the work its purpose; thoughtful management helps turn that purpose into practice.
I am the founder of Recon Hospital and Elysian Medicals, as well as the CEO and founder of Recon Community Clinic. I am also a co-founder of TendHer. Through Surgic, Preggo and Motherhood, my work extends into health technology, antenatal education and WhatsApp support for new mothers.
As a Certified Management Consultant, I care about people’s experiences of healthcare and the systems and decisions that shape those experiences. Maternal and child health is especially close to my heart. This passion shapes the purpose behind Preggo and my involvement in TendHer.
I serve as co-founder and chairman of Nifemi Ife Adeyemo Foundation, known as NIA Foundation. Its work brings together scholarships, healthcare support and care for children and people facing hardship. For me, giving back means recognising the person behind the need and responding with dignity.
Alongside this, I write and record gospel music as Psalmist Nifemi. I am the singer behind Mofofayo (Live). My releases also include Burst Alabaster Box and the 2025 album PSALMS 151 (Extended Psalm of the Psalmist).
Whether I am working on healthcare systems or writing a song, my driving force is a love for people and the hope of making a meaningful contribution to their lives.
Hear the person
Make room for people’s stories, their worries and the things that matter to them.
Build with care
Let compassion shape the purpose, and let thoughtful management support the work.
Create with heart
Bring faith, hope and human connection into the ideas, initiatives and music I share.
Keep in touch
Let’s put
people first.
I welcome conversations with people who care about health, maternal wellbeing, community support and music that speaks to the heart.